Google Adwords (PPC)
Pay-Per-Click (PPC) programs have revolutionised the way business owners can reach their target market. The most common PPC is Google's. Google Adword campaigns is online advertising in which you agree to pay a specific amount of money to get a visitor to your website. But this is no ordinary visitor; it's one from your target market, because your advertising is only exposed to users of the keywords that you specify. Simply put, if you're selling tyres, you can specify that your ad is only shown to people searching for tyres, and moreover, to people searching for tyres in Ireland, between 9am and 5pm.
We only use Google Adword campaigns, but since this amounts to over 90% of the world's internet search queries, we've got it covered.
FitzGerald Design and Marketing can help you select the most appropriate keywords for your business, create the Google Adword campaign, and send you reports that allow you to make decisions on your marketing spend and its effectiveness.
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