Results Driven Design Process
The word 'Design' is used a lot in the field of website development. However, design is not about cool original graphics and fancy fonts. The real design is in the Concept design. It is at the concept stage in any project the dictates the majority of the final result. If the concept is wrong, then the result will be wrong no matter how good the graphics are. Putting "lipstick on an elephant" is only of limited help.
All our website projects go through Concept Development before any styling is introduced. Styling can even be a distraction at early stages. The core to a website is its selling message, its connection and relevancy to the user. If a potential user fails to see the benefit of investing their time on your website, they will simply move on to the next.
Remember that your website is one of the most powerful marketing tools in business. Often times a business's website is the first place a potential customer views when making a buying decision. Proper concept development will ensure that you get a website for your business that will deliver results. So before you start any 'design' it's important to know...
- What functions does your website need to serve?
- Who is your target audience?
- How do you intend to reach that target market?
- What do you hope they will do when they reach your website?
It's all about the outcome, the bottom line, the results! We consistently deliver these results for our clients.
